SUMMIT, NJ - Inspired by its theme, “The things that make me different make me, me,” Summit-based nonprofit Don’t Hide it, Flaunt It (DHIFI) hs launched -- in collaboration with Scholastic -- its sixth annual 'Kids Flaunt Contest', an empathy-based essay and art program designed to empower kids who look or feel different to share their personal stories while inviting their classmates to develop new understanding and acceptance toward their peers.

The program is available at:

Whether kids are learning at home or remotely, the 'Kids Flaunt 2020' contest is open to any public or private school student in Grades 3-5 nationwide. 'Kids Flaunt 2020' provides students the opportunity to identify and explore their visible or invisible differences with their teachers and families. 

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Meg Zucker, DHIFI Founder and President, was born with Ectrodactyly, a condition leaving her with shortened forearms, one finger on each hand and one toe on each foot. Two of her three children share her condition. Zucker created DHIFI after her oldest son was bullied on the playground by a group of older students because of his difference. The organization’s mission is to advance acceptance, understanding, tolerance and mutual respect for a person's blatant or invisible differences.

In describing the success of 'Kids Flaunt', Zucker said, “Our goal is to unite students not despite, but because of, their differences.” The program includes a video of last year’s winner, Shona Karp, who was born with only one eye and proudly states “having one eye is cool and I love being unique.” 

'Kids Flaunt 2020' is funded by RBC Foundation USA, Morgan Stanley, Wells Fargo, and The Nora Roberts Foundation. Prizes for 2020 are provided by HP Inc. and Scholastic. Since its inception, the 'Kids Flaunt' program has had an estimated reach of more than 250,000 students. 

In addition to school-based initiatives, DHIFI offers community outreach activities, speaking engagements, corporate diversity programs, higher education collaborations, and other partnership opportunities. For more information about DHIFI, 'Kids Flaunt' and other DHIFI programs, visit

To learn how to enter the Kids Flaunt contest and for complete rules, visit Educators or parents / guardians must submit entries on behalf of student entrants. One Grand Prize winner and two First Place winners will be selected, and they and their teachers will receive prizing courtesy of HP, Inc., and Scholastic. The deadline for the contest is November 16, 2020. NO PURCHASE NECESSARY. Void where prohibited.