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Urban Outfitters Opens in Downtown Westfield

Sara Carpien

Thursday, December 20, 2012 • 6:36pm

WESTFIELD, NJ--Urban flare meets suburban charm with the opening of Urban Outfitters in Downtown Westfield today. An official ribbon cutting will take place this Saturday, Dec. 22, at 9:30 a.m.

Located at 154 East Broad Street, the store now fills the void of a four-year vacancy in one of Westfield’s most architecturally unique buildings. The large, decades-old building was revamped, but the integrity of the original design remains intact.

The Philadelphia-based retailer has made international waves with its eclectic mix of clothing and merchandise. The clothing gives off a grungy/rocker vibe, which caters to the 18- to 30-something age range for both men and women.

“It’s going to be huge to Westfield,” predicted Nick Breza, an employee at nearby Jersey Mike’s Subs.

Until now, young male Westfielders, in particular, had few retail options locally. “I used to have to go to the mall, but now I can just come into town,” said Chris Kotowski, a young employee of Jersey Mike’s .

Local merchants had only good things to say about the store's arrival.

“We’re happy that Urban Outfitters is coming into Westfield because it's bringing in more clientele and people from outside of Westfield will be coming in now. Although we carry some of the same brands as Urban Outfitters, we also offer high customer service and lots of other brands, as well,” said Paige Barth, store manager and assistant buyer of Westfield's Nirvana clothing store.

“It’s good for downtown. It turns Westfield more into a destination than it would have been. It will help increase foot traffic and more people might stop in our store,” said Chad Ciferri,  product advisor at Westfield's Savory Spice Shop.

“I feel very good about it. It will be a great addition and is what we needed. We have more restaurants than retailers. We need more retailers or Westfield will not recover from what is going on today. I’m only two doors away and hopefully people will come in to eat,” said Norman Greco, owner of Jersey Mike’s Subs.

When you stop in to check out Westfield’s newest and perhaps funkiest clothing store, you can step back in time by walking into the old bank vault that dates back to 1922 (located downstairs). The building is an architectural gem and one that many Westfielders believe shouldn’t be missed.

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