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Livingston - About Us
Jessica Marrone Parkes was born and raised in Livingston NJ. She graduated from the University of Miami with a degree in International Studies and Communication Studies. After school Jessica started her professional career as a B2B Sales Manager for an International News Monitoring Organization. She has written professionally and photographed events for various local establishments. Jessica and her husband Cary live locally and serve as welcome hosts for The Crossing Church of Livingston.
Jackie Goldman-Schatell was also raised in Livingston NJ. She graduated from George Washington University, in Washington DC with a B.A. in English. Jackie began her career locally in the public relations department of Saint Barnabas Medical Center, in Livingston, and has come full circle in joining TAP-Livingston. She is a seasoned publicist and writer who specializes in promoting small to mid-size businesses, companies and people. Her media placements, photographs, and by-lined articles have graced the pages of many major local and national publications, magazines, trades, websites, and other forms of media including radio, TV and the internet. Throughout her career, she has developed countless comprehensive public relations and strategic marketing plans, written and produced internal and external communications, videos, newsletters, brochures, collateral materials, and press releases, She has also helped launch start-up companies, built websites, run social media campaigns, and planned and run events. She brings a great deal of experience, enthusiasm and passion for helping others network, communicate, work together, thrive and succeed to Tap-Livingston. She lives locally with her husband and young son and is in the process of meeting with Livingston residents, merchants, business owners, political figures, and committee members to extend the outreach and scope of TAP-Livingston.
TheAlternativePress.com (TAP) was founded in October, 2008 by Michael and Lauryn Shapiro, residents of New Providence, New Jersey, who sought to provide their town’s residents with an all-online, objective, independent, daily local newspaper. Months earlier, Michael and Lauryn learned that their one-year-old son would need open-heart surgery and Michael, a lawyer at a large firm in New York City, decided it was time to work close to home, spend more time with the family, and help the community at the same time. Shortly after the site’s launch, he left his firm to lead TAP full-time.
At first, the site covered just two towns. A few months later another was added and now just four years later, the award-winning, New Jersey Press Association Accredited TheAlternativePress.com covers fifty towns in New Jersey and reaches over 1,000,000 readers.
From the beginning, The Alternative Press surrounded itself with talented, highly respected community members who formed Advisory Boards in each of its communities. Advisory Boards help develop policy and ensure that when issues arise, a diverse group of independent individuals advise the best course to take to handle the issue.
In addition to providing an opportunity for scores of talented writers, editors and marketing representatives to work close to home, The Alternative Press is proud to support all things local. TAP is a member of the local Chamber of Commerce in every town it covers. TAP sponsors community events in its coverage towns, provides scholarships to local high school students, has booths at local Street Fairs, markets itself in Booster programs for the high schools, and holds local networking events. In addition, TAP’s Executive Board members are actively involved in the community starting at the top. Michael Shapiro, TAP’s CEO and Publisher, is President of the Millburn/Short Hills Chamber of Commerce, is Past-President of the Rotary Club of Berkeley Heights, and serves on the Board of the New Providence Business & Professional Association and the New Jersey Jewish News. Gary Kapner, TAP's CFO, is the past President of the New Providence Business and Professional Association and currently serves on the New Providence Borough Council. Diane Klaif, TAP's President of Marketing, is the former Council President of Summit, New Jersey.
We are committed to all things local. Shop Local. Read Local. TheAlternativePress.com