Don't just shop - Q
Thursday, May 17, 2012 • 10:04am
My mother is responsible for introducing me to QVC, the home shopping channel on television. A few years ago I had no idea what QVC was. My induction started simply enough. My mother would call me from her home and describe an attractive piece of clothing on QVC, and then ask me if I thought it was worth buying. Eventually, after locating the QVC channel on my own television, I began to tune in to see what my mother saw. What I discovered was a very pleasant shopping experience: warm and friendly hosts offering a little bit of everything. These days, I often turn to QVC just to see what is on and sometimes, I go so far as to keep it on for the company. For those of you who are familiar with QVC, you know what I mean. For those who are not, I will enlighten you.
Founded in 1986, QVC was one of the first brands to sell directly to you, the consumer. You can meet the designers as you shop for clothing and other lifestyle and household items from the comfort of home. Not only can you meet these designers, but you will also save travel time, and often save money. Or will you? After making several mistakes and returning numerous items (and paying delivery costs for returns), I don’t think I saved money. You can’t always tell how something will fit, and there is a good chance it will have to go back. Then, there is the question of whether you really need what you are buying or can afford it. But that is true wherever you shop.
After a few years of shopping at QVC, here is what I know: follow your favorites and stay with what works for you. My successful purchases have been jewelry; there are far fewer returns. I have some favorites. I love Joan Rivers’ jewelry, especially her affordable watches. I am partial to her signature bee pins and keep one in my jewelry box (Melissa means bumble bee in Greek). I also love the Jacqueline Kennedy collection, which replicates the jewelry that the First Lady wore during the Kennedy Presidency. When I wear a piece from this collection, I feel more connected to Jackie Kennedy, whom we all know as a larger-than-life style icon.
I notice that QVC is fast-becoming a popular destination for fashion designers. You can now find celebrities such as Isaak Mizrahi, Heidi Klum, and The Kardashians selling their brands on QVC. Additionally, QVC now highlights New York’s Fashion Week and upcoming seasonal trends. My excitement peaked a few years ago, when my favorite fashion stylist turned fashion designer, Rachel Zoe, began selling her new collection – Luxe Rachel Zoe - on QVC. Seeing Rachel Zoe show off her designs and discussing the latest looks allows me to feel like a fashion insider.
QVC is fun and user-friendly. It has definitely become a part of my fashion experience. Proceed with caution and it can do the same for you.
Melissa Kaplan Guarino delights in sharing her love of fashion with you. Check out Melissa’s blog – www.speakingoffashion.com.