The Alternative Press
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Showing articles in Social Media Success
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The Best Use of Your Marketing Resources
April 22, 2013Lately, I have been doing quite a few “Power of Email Marketing” presentations. I really enjoy teaching people how to use ...
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Calls to Actions: What They Are, How to Use Them and Some Examples YOU Can Use
February 8, 2013If you have ever attended a presentation, webinar or class of mine, have ever met with me for more than 3 minutes or have ever re...
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LinkedIn Question: How do I upload my Resume?
November 5, 2012A client wrote this week to ask, ‘How do I upload my resume on LinkedIn?’ First, LinkedIn wants you to use ...
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E-Newsletter Success Stories: Linda Kay – Kay College Consulting
October 30, 2012Name: Linda Kay M.A. Company: Kay College Consulting Background: ...
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Endorsements – NEW LinkedIn Feature!
October 28, 2012You may have noticed that LinkedIn has introduced a new feature called ‘Endorsements’. It is a quick and easy way fo...
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LinkedIn Skills – Explanation and Tutorial
October 21, 2012Recently, LinkedIn has added a feature to allow people to ‘Endorse’ the skills you have included in your personal profile....
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Another Online Privacy Question
October 15, 2012The other day, a friend posted this question on my Facebook Business Page: Can you please weigh in on this. My friend posted this ...
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Hi Lisa! – What NOT to Write as a Subject Line
October 6, 2012I recently received an email in my inbox with the subject line “Hi Lisa!” The from address only said “Suz&rdqu...
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Timing is Everything...
May 1, 2012Well, maybe timing isn't EVERYthing. Preparation, perseverance and luck can definitely play a big role in your marketing success b...
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One Size Fits All Solutions for Social Media
March 1, 2012People frequently ask me for a ‘One-size-fits-all’ solution to make money using Social Media. I tell them that it rea...
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What To Do When You Have Multiple LinkedIn Accounts – Tutorial 1 of 2
February 6, 2012Have you ever received a LinkedIn invitation from someone you KNOW you are already connected to? Have you ever logged into your ...
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Visiting with @ChicagoCabbie
January 20, 2012@ChicagoCabbie is the kind of guy who keeps you posted on the current weather and road conditions, reminds you when the museums have f...
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Hashtags on Twitter – How and why to use them
November 30, 2011Recently, a client asked, “I am at a tradeshow; everyone is talking about hashtags on Twitter, how can I use them too?” ...
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Build Your LinkedIn Network BEFORE You Need It
November 12, 2011Dear Long Lost Colleague; I know that I have, over the past few years, ignored your emails, LinkedIn invitations and attempts to n...
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Using Linked In to Grow YOUR Business – 1 of 2
October 4, 2011Linked In is a powerful, networking community of over 100 million professionals from more than 200 countries. International in scope (...
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Harnessing the Power of the World Wide Web to Grow YOUR Business
September 16, 2011The World Wide Web has transformed our lives in ways few of us could have ever imagined. From the way we find a phone number to h...