The Public Relations Power of Being Nice
Sunday, September 23, 2012 • 2:19pm
Karen Hunter, Owner, Head Of The Hunt, www.headofthehunt.com, 973.652.5913 or 866.476.3044; a premier provider of business promotion products, marketing materials and gift specialty items is nice. Sure, many people are nice, yes, but not everybody, uses this trait to enable businesses to grow and achieve their goals.
Karen’s clients know she really cares about them, their business, their families – what’s working and what’s not working. She is constantly speaking with them, locating very specific information relevant to only them, posting to Facebook, Linkedin and Twitter trade information and how promotional products are PROVEN to work. She shares national statistics with her clients and is a member and speaker for the Advertising Specialty Institute (ASI) – the gold-bearer organization of the industry. Although Karen has never met some of her clients - many are from referrals and direct mail – many offer her a job or want to work for her.
According to Karen, “….I have learned that by just being nice, remaining open to new ideas and situations, opportunities present themselves in places that you never considered. Your business can increase exponentially….you develop a relationship with someone in NJ who has a colleague in California who knows a buyer in Atlanta – all these ‘good’ influences can allow a business to go viral….I have seen it in my own business.”
How is this related to public relations? Public relations is, at its very basic level, about building lasting relationships – about letting people know you care and are willing to go the extra mile without being asked. And it is doing it from a genuine place – not because you are looking for the returns. This type of public outreach generates good feelings and studies have proven – people like to do business with people they like. People like nice people. Karen Hunter is nice and people are nice back.
Karen is involved in many volunteer activities through her children’s schools, her place of worship and her town. She listens, she speaks with people and when she hears of a need she tries to fill it – again, with no expected gain for herself. More times than not, someone she is volunteering with has a connection to a company that is looking for specialty products. The introduction is made and the relationship is born.
Racing through the parking lot of a department store holding a one-day sale and needing a last minute jacket for one of her children, Karen nearly tripped over something lying on the ground. She picked it up and saw it was some sort of badge/information packet for an employee of a local university. She debated – do I leave it, do I turn it in – will the person ever get it and Karen was already running late. She ultimately decided to take ownership and return it herself. Within minutes of leaving a message, the owner called Karen desperate to get back her badge, which contained all the information the distraught person needed. Here she was starting a new job, in a new city and her badge fell out of her coat. Karen and the woman met – she just happened to be the new Director of Admissions. She thanked Karen for turning in her badge and, in time, introduced her to the correct people in charge of purchasing at the school. Karen was rewarded with a fantastic contact – one she never would have met through normal channels. Six months later – the woman told Karen she was changing jobs again – this time to a larger university in a different state. She wanted to know if Karen would be able to service that account as well.
How is this public relations? How is it not?
How are your relationships inside and outside your business/company? How can they be improved on by, when given the choice, choosing to be nice? Please feel free to e-mail me at firstname.lastname@example.org with any comments or suggestions.
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