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The Newton Theatre Welcomes New Partnership with Service Electric

Diane Klaif, The Alternative Press

Friday, January 3, 2014 • 9:13pm

The Newton Theatre is pleased to announce its new partnership with cable, internet and phone providers, Service Electric Broadband Cable. Service Electric as a major sponsor of the Newton Theatre, will aid in the promotion of the historic theatre’s role as Sussex County’s premier performing arts venue.

Jonathan Peirce, co-owner of the Newton Theatre, is “happy to be joining forces with Service Electric”. Representatives from the inventors of cable TV agree that this will be a successful venture for both entities. Both are looking forward to  an exciting year ahead! 

The history of Service Electric, is the history of cable TV. In 1947 in Mahanoy City, Pennsylvania, the Walson family began selling television sets in their appliance store under a General Electric franchise. It was impossible to receive the three Philadelphia network stations in Mahanoy City because the town is surrounded by mountains. Because of this situation, an antenna tower was built on top of a nearby mountain. Mr. Walson was able to demonstrate his new television receivers from this mountain top location. In searching for ways to increase television sales, a line was constructed from that antenna site to his appliance warehouse. 

In June 1948, that line was extended on utility poles to the Walsons’ appliance store. Along the way, several families were connected to this community antenna system. Three television sets were displayed in the window of the store. Many people congregated in front of the store to view the three channels from Philadelphia. As a result, a new industry was started in America.

As the inventors of cable TV Service Electric Broadband Cable offers cable, internet, and home phone to Sussex and parts of Warren counties. They are a local company, with their office, technical support, and customer service all based out of Sparta, NJ. They offer a Triple play service, a variety of internet packages, HD TV, and digital phone service.

The historic Newton Theatre, located at 234 Spring Street in Newton, NJ, was founded in 1924. Revitalized and fully renovated, Sussex County’s premier entertainment venue reopened in 2011 as a 605 seat capacity live performing arts center. With it’s rich history and diverse programming The Newton Theatre is essential to the buoyancy of New Jersey’s Skylands region. More information about The Newton Theatre may be found by calling 973-383-3700 or by visiting its website at www.TheNewtonTheatre.com.   
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