Michelle Brugger, president of the New Providence Business and Professional Association, and Jimmy Vardas, president of the Downtown Improvement District, proudly display one of five different banners that will be hung from light posts in the Downtown Business District starting in late fall. Credits: Mike Neavill
Street Banners to Beautify Downtown New Providence
Monday, September 9, 2013 • 10:19am
NEW PROVIDENCE, NJ – By late fall, residents and visitors to the downtown business district will be treated to a colorful bonanza of banners hung from more than 40 light posts.
According to organizers, the placement of the banners is a joint effort of the Downtown Improvement District and the New Providence Business and Professional Association.
Jimmy Vardas, president of the DID and owner of the New Providence Diner, said the banners are part of a continuing effort to beautify the downtown area.
“In addition, the banners will provide a boost to existing business owners as well as attract new merchants to the downtown area,” Vardas said.
Michelle Brugger, president of BPA and owner of Martial Arts for Life, was equally enthusiastic. “We hope people will see the banners and realize they’re in the heart of New Providence,” she said.
In all, there are five different banners, each consisting of a unique design and message.
The banners will be rotated throughout the year, with a life expectancy of 10 years.
Not all of the 40 light posts will display the same message simultaneously.
Two banners on some light posts will enjoy a full-year presence. Those two banners are “Welcome to New Providence” and “New Providence Business”.
The remaining three banners are seasonal in nature--holiday greetings, shop and dine during the spring and celebration during the summer.
All of the banners, approximately 6-feet high and 2-feet wide, promote environmental consciousness. For example, one of the permanent banners has “Small Community” on the left side, “Big Choices” at the top and “Keep Our Community Liter-Free” at the right bottom corner.
The banners were designed by borough resident Barbara Singer and her team at Different by Design, a local full service branding and marketing firm.
Vardas and Brugger said that Singer’s designs perfectly captured the organizing group’s direction.
“Our goal is to make the downtown look better and encourage people to shop, dine and discover New Providence,” Vargas said. He added that the downtown area has a great selection of merchants and abundant free parking.
Brugger said that as the project enfolded, one of the major concerns was the size of the banners which required the assistance of DPW Director Jimmy Johnston who painstakingly and ably provided the measurements.
The light posts, reminiscent of a 1900s New England Village, were installed several years ago as part of the borough’s Downtown Streetscapes effort. Brick pavers and benches were also part of the effort that spanned portions of Springfield Avenue, South Street, Passaic Avenue, and Academy Avenue.
Vardas urged residents and nearby neighbors to visit newprovbiz.com for additional information.