South Orange Village Center Alliance to Provide Details of Branding Campaign, Website at Event at SOPAC Oct. 29
Friday, October 19, 2012 • 1:38pm
SOUTH ORANGE, N.J. -- Join the new South Orange Village Center Alliance (formerly Main Street South Orange) on Monday, Oct, 29, 2012 from 6:30 – 8 p.m. in the loft at South Orange Performing Arts Center.
Be among the first to glimpse our new downtown branding campaign and website, and take part in a community forum about the organization’s goals and tactics.
The Alliance’s launch meeting offers stakeholders the opportunity to ask questions, offer suggestions, and see how you can be involved in the future of downtown South Orange. There will be a presentation, discussion, and, of course, snacks and drinks.
“This is an exciting time for South Orange as we embark on new plans to make our downtown core more vibrant and successful for all our stakeholders,” said board chairman and local business owner Matt Glass. “I’m especially excited about the launch of our new branding campaign and website.”
In 2011, Executive Director Carole Anzalone-Newman secured a grant from Main Street New Jersey for branding services, which included a comprehensive evaluation and months of research and development to create an identity. The deliverables include distinct identities for the Improvement District organization, in addition to the downtown itself.
“We’ve worked hard over the past few months to prepare for this launch and our ramp up to providing services and consultation to our stakeholders,” Glass said. “I hope that our entire community, including business owners, property owners, residents and shoppers, joins us to learn more about how we can all work together to build a
better South Orange.”