The Alternative Press

"American fashion is clean and reserved; Israeli fashion is always looking for the surprising twist." ~Merav

Merav and her family moved to the New York area from Israel five years ago - they settled in New Jersey and we became neighbors. Now her family is returning to Tel Aviv and I am sad to see her go. Except that there is a silver lining for me: every so often we will be having a virtual coffee date and through Merav's eyes I will be peeking into the world of Israeli fashion.

According to Merav Tel Aviv is a bustling, metropolitan city, much like New York. There is a youthful and creative vibe that fills the air and newly-graduated, young fashion designers are ready to make their mark and set the world on fire. "It's not haute couture and not established," says Merav, "but it is unique and filled with the unexpected." Once a quarter, young designers show their wears at the Designers' Market; in addition, many stores encourage Israeli designers by showcasing their designs. Hot designers, like Sigal Dekel and Frau Blau are trending on the scene - the newest craze? Shoe boutiques filled with exciting shoe designs, like Kobi Levy.

I'll let Merav settle in and then we'll talk more from Tel Aviv  ...

For more of Melissa, check out her blog, www.Speakingoffashion.com.