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Summit Real Estate Wrap

Presentation Matters in The Hot Spring Selling Season

Jane Johanson, Sales Associate, Keller Williams Realty - Summit

Thursday, March 6, 2014 • 12:07pm

Given current real estate trends in our town – low inventory, high buyer demand, low interest rates - why not just put your home on the market and expect a quick sale for top dollar?  Smart agents and sellers alike know that presentation counts.

A home that is well presented sells consistently higher than its un-staged counterpart.    Remember a few key facts to staging your home for sale and you will be golden:

Less is more

Clutter inhibits a buyers view of your home.  For example, one trick of the trade with regard to arranging décor on a fireplace mantel is that, despite common belief that accessories should be spread evenly across a surface, it is usually best to group three accessories together.

This benefits the space in two ways.  "It brings a punch of style, and the relief space and architectural detail becomes the focus rather than the accessories.” says Designer, Christina Slater, of Stageworks, LLC, in Summit.

Color is Key

Color experts have been saying for the past few years, “gray is the new beige.”  Going one step further, Stageworks’ Slater says the following are this year’s ‘go-to’ neutrals:  Benjamin Moore Elmira White HC -84 and Benjamin Moore Revere Pewter HC – 172.

Be ‘Space Appropriate’

If your home is graced with a Dining Room, use it as such.  Many times homes are individualized for a family’s specific needs.   For example, a formal Living Room turned into home office or a Dining Room turned into a kid’s toy room.   While those things fit the current family, they narrow the appeal to the broader buying public who “expects” to see a Dining Room and a Living Room and will be under whelmed and confused by substitutes.

Highlight Focal Points and Architectural Details

Remember that each space should have a clearly defined focal point, and that it should not be transient.   In other words, if a room has a TV and a fireplace on two different walls, the ideal staging tip is to focus furniture around the fireplace, which is the architectural feature remaining with the home.

Once your home goes on the market for sale, it becomes a luxury product in competition with other luxury products.  To get top dollar in the shortest amount of time, it is always best to present an aspirational image to buyers.  As Mercedes Benz claims of their brand,  “engineered to move the human spirit” – isn’t this what residential real estate is all about, moving the human spirit to fall in love with their next abode?

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