Madison Business Owner Develops App for Distracted Drivers
Monday, April 14, 2014 • 8:05am
MADISON, NJ - Rider Revenge, an up and coming mobile app developed by Madison business owner Peter Gallagher, is designed to reduce the risk of distracted driving especially among young adults, commuters and fleet drivers.
The app has been approved to start fundraising on Kiva Zip. Kiva Zip enables local entrepreneurs and businesses like Rider Revenge to access zero percent interest loans through crowd-sourcing.
Studies show that 98 percent of drivers know that distracted driving, such as texting while driving or applying make-up behind the wheel, is dangerous. But 49 percent of commuters still do it regularly, including 43 percent of teens who text frequently.
“Gaining access to the social awareness and financial support powered by Kiva Zip is major milestone for our development efforts," said Gallagher, the chief executive officer of LINX Impact and founder of Rider Revenge. “What started as an idea is now tapping into a collective raw nerve and call to action to end distracted driving. We believe Rider Revenge can help make that a reality.”
The father of two, Gallagher especially calls on parents to be vigilant. Although texting makes a crash 23 times more likely, 77 percent of young adults say they are confident or very confident that they can safely text and drive. That is in addition to young adult drivers already being the highest risk driver on the road.
“When I left the U.S. in 2009,” he said, “Texting and smartphones were just becoming popular. The explosion of texting-while-driving took place while I was away. Most cars in Brazil have tinted windows for safety, so you wouldn’t see if drivers were texting. But when I came back to New Jersey, I just couldn’t believe how commonplace and accepted texting at 55 miles per hour seemed to be.”