TAP Into Your Town's News

Styling with Mel

Lisa Curran: A Visionary ...

Melissa Kaplan Guarino

Friday, December 7, 2012 • 10:36am

Are we ready for warm weather already? Lisa Curran is the owner and creator of Lisa Curran Swim, founded in 1997. An entrepreneur in the truest sense with a passion for fashion to match, Lisa is always visualizing ten-steps ahead. Lisa was a young girl who practically lived in a swimsuit growing up on the beaches of Cape May, New Jersey, who later dreamed of making a difference as she would discover a void in the design of women's swimwear.

I sat down with this extraordinary woman. Here is Lisa, in her own words:

"I always loved fashion, since I was a little girl, but I was more interested in the artistic side of fashion. I've always been drawn to that, rather than owning something with a label ...

I started as a student at FIT which was near the old Barney's downtown (New York). On my lunch break, I loved checking out the windows at Barney's. At that time, they featured small and up-and-coming designers ...

It turns out that my first job was an assistant buyer for Barney's. It was a special experience for me. Barney's was still owned by the Pressman Family and there was an intimacy about it then; they were truly interested in promoting brands. After my time at Barney's I became a buyer for Gucci, just six months after Rose Marie Bravo hired Tom Ford. It was an exciting time to be in fashion. I could easily have stayed there and I loved my job, and yet, I always wanted to do a swimwear line ...

At that time, I was newly married and without children. I knew that this was my moment to make the leap: I couldn't understand why the swimwear industry wouldn't sell separate pieces, and I saw a huge void in the market. Women come in all shapes and sizes, and swimwear separates needed to reflect that. I left my secure position at Gucci and in 1997 I began Lisa Curran Swim. I soon discovered that my previous business experience helped me to better understand what to do and what not to do. I began by shipping to three-to-four stores, and soon caught the eye of Sports Illustrated and Elle Magazine. That is when my business started growing ...

Today, I am a mother with three children. I have created two separate collections for Lisa Curran Swim: the world of bikini separates and one piece bathing suits for moms whose needs may be changing but still want to look and feel sexy. I have always used the highest quality fabrics and linings, and everything comes from Italy. No other swimsuit company is doing that. We also design our own prints. My customer knows what she is getting when she purchases a swimsuit from the Lisa Curran Swim collection ...

I continue to push myself and strive for perfection in all that I do. I have a great team. It is a nice-size business and remains privately-owned. I love working and I always have my eye on the next challenge ..." ~ Lisa Curran

We are so glad that you do, Lisa. On behalf of women everywhere, thank you for thinking of us when designing the one article of clothing that can make us feel the most vulnerable. We're glad that the little girl on the beach grew up to see her dreams come true!

You can find the Lisa Curran Swim Collection at Bloomingdale's, Short Hills and coming soon to Everything But Water, Short Hills

Check out Melissa's blog, Speaking of Fashion

TAP into your town! Get Your Town's News In Your Inbox: Click here to sign up.