The Alternative Press

JERSEY CITY, NJ - Jonathan Goodman, owner of Halyard Consulting in Jersey City, has released his new book, "The World of Internet Marketing: The Basics."

According to Mr. Goodman, the book addresses small to medium sized businesses struggling to gain traction in the online arena. The book educates the business owner how to easily build an online strategy and avoid the hype of shadowy web consulting companies.

By teaching businesses how to develop an online brand identity, gain credibility and use Facebook strategically, Mr. Goodman believes businesses can experience exponential growth.

“We've cut the cost of many of our clients online budgets from hundreds of thousands of dollars to tens of thousands a year,” he said.

The book is the first in a three part series and is just a few dollars on Amazon.com. On March 1st and 2nd, the book will be available for free download on Kindle.

In addition to running an Internet marketing company, Mr. Goodman is also a professor at The School of Internet Marketing, which provides online classes on website technologies for a packaged monthly price.

“We also have forums where all of the professors and students get online to ask and answer questions,” said Jonathan.

The online videos are meant for people who want to educate themselves on business in the online world. There are currently 24 videos addressing everything from search engine optimization to Facebook. Two new videos will be added to the School each month.

Mr. Goodman's first course is on Google Analytics.

“We’re really excited that it’s going to be positive and really beneficial for the community,” he said.

For more information about Halyard Consulting and The World of Internet Marketing: The Basics or The School of Internet Marketing, visit www.halyardconsulting.com.