J. Bullivant Conducts Focus Group at Seton Hall University
Wednesday, January 16, 2013 • 1:52pm
J. Bullivant Urban Survival Gear teamed up with Seton Hall University to conduct a research study for a few of their new products, specifically the Student Series solar power backpack, technology kit, and ballistic shield. The study was used to determine the public opinion of their products in regards to style, safety, necessity, and interest.
The focus group was made up of 10 students and 4 parents from the University. The group was asked a few questions about the technology they use and their personal level of safety preparedness. Most students and parents voiced concerns over power outages and loss of communication. Following the discussion, the group broke up into groups of two to explore the backpack and its contents. This was an important aspect of the study as each involved was able to try the backpack on, explore the various compartments and pockets, and closely examine the safety accessories within each bag. The questions following the hands-on portion of the research study were specific to the bag and J. Bullivant as a brand.
The outcome of the focus group provided some valuable information. Through the help of the Seton Hall parents and students it was determined that while some have safety concerns, the most popular area of the backpack was the technology kit. The idea of being able to charge mobile devices on the go was widely accepted and suggested as the main focus as opposed to the ballistic shield. The group was vocal about what they would like to see in regards to the style of the backpack, suggesting design and color options.
The results of the study confirmed the decision by J. Bullivant to shift its focus away from extreme safety precautions to providing a reasonable approach to emergency preparedness with the help of the solar backpack and technology package. The package consists of a battery called the Personal Power Generator, a 2-in-1 Charging Adapter with the ability to charge from a wall outlet or the car, and a 1-in-10 Charging Cable allowing users to charge all of their mobile devices in one place. The combination of these features creates a portable charging station available whenever needed.
J. Bullivant Urban Survival Gear enjoyed their experience at Seton Hall and looks forward to conducting more research for their products!
Want to know more? Visit www.jbullivant.com/christinecastaldo