In Wake of Crumbs Closings, Cake Boss Says Cupcakes Aren't a Fad
Tuesday, July 8, 2014 • 9:44pm
WESTFIELD, NJ — In an interview on Fox Business Network Tuesday, Buddy Valastro, star of TLC’s “Cake Boss” and owner of Carlo’s Bake Shops, said he doesn’t believe that cakes and cupcakes are a fad, despite the sudden closings of Crumbs Bake Shops on Monday.
“I think operationally their model was a little flawed,” he said of Crumbs. “I didn’t like the fact that they weren’t baking on premise … When you don’t bake on premise, you know, this stuff has got a shelf life.”
Valastro opened a Carlo’s Bake Shop in Downtown Westfield last September a block away from a Crumbs and steps from Bovella’s Pastry Shoppe, sparking outrage among some Bovella’s loyalists. All three shops were known for their cakes and cupcakes. Carlo’s and Bovella’s also offer Italian pastries.
To watch the video of Valastro's interview with Fox Business Network, click here.