Facebook Reduces Organic Reach of Business Postings: Sign Up For Berkeley Heights TAP FREE E-News Today
Monday, April 7, 2014 • 8:50am
BERKELEY HEIGHTS, NJ – Facebook is not what it used to be, and it's affecting its members' ability to see posts from the businesses and organizations they have signed up to receive notifications.
According to Time magazine, "Facebook has been reducing the organic reach of Pages. Even if a person “Likes” a company or organization on the social network, they’re unlikely to naturally see that Page’s content in their News Feed. In a recent study of more than 100 brand Pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12 percent of their followers in October to just 6 percent by February. The tech blog Valleywag reports that Facebook is planning to dial reach down to 1 percent to 2 percent of followers eventually."
Facebook did not respond to Time's request for information but did admit fans are seeing less of the businesses, groups, and pages they've signed up to see.
Time continues, "The typical user is inundated with 1,500 posts per day from friends and pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and photos as Facebook shifts its focus to what it deems “high quality” content."
Now that Facebook is more or less choosing what we'll see on our pages, it might be good for readers of The Alternative Press of Berkeley Heights to adjust how they get their hyper-local news.
Despite the fact that we post almost everything we publish on our site each day to Facebook, our current Facebook presence of "728 likes" will no longer guarantee that the Berkeley Heights posts will show up on a fan's feed.
The best way to ensure you are seeing all of our new articles, aside from manually visiting the http://thealternativepress.com/towns/berkeley-heights website, is to sign up for the Daily E-news to automatically receive new articles each morning in your inbox.
To sign up for E-News Alerts, go to www.thealternativepress.com/subscriptions/new, where you can sign up for Berkeley Heights E-News.
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