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Facebook Reduces Organic Reach of Business Postings: Sign Up for the Alternative Press of West Orange E-News Today

Cynthia Cumming

Saturday, April 5, 2014 • 3:36pm

WEST ORANGE, NJ - Facebook's not what it used to be, and it's affecting its members' ability to see posts from the businesses and organizations they've signed up to receive notifications from.

According to Time, "Facebook has been reducing the organic reach of Pages. Even if a person Likes a company or organization on the social network, they’re unlikely to naturally see that Page’s content in their News Feed. In a recent study of more than 100 brand Pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12 percent of their followers in October to just six percent by February. The tech blog Valleywag reports that Facebook is planning to dial reach down to one percent to two percent of followers eventually."

Facebook did not respond to Time's request for information but did admit fans are seeing less of the businesses, groups, and pages they've signed up to see.

Time continued, "The typical user is inundated with 1,500 posts per day from friends and Pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and meme photos as Facebook shifts its focus to what it deems “high quality” content."

Now that Facebook is more or less choosing what is seen on pages, it is a good idea for readers of The West Orange Alternative Press to adjust how they view their hyperlocal news.

Despite the fact that TAP West Orange posts almost everything published in the award-winning online hyper local newspaper each day to TAP West Orange's Facebook page, the current Facebook presence of "640 likes" will no longer guarantee that WOTap posts will show up on a fan's feed.

The best way to read all of the new articles, in addition to manually visiting the http://thealternativepress.com/towns/west-orange‎ website, is to sign up for the Daily E-news to automatically receive new articles each morning in one's inbox.

To sign up for E-News Alerts, go to http://thealternativepress.com/subscriptions/new, to sign up for West Orange E-News as well as news from any of other TAP towns.

To ensure seeing TAP West Orange’s Facebook posts, go here https://www.facebook.com/pages/The-Alternative-Press-of-West-Orange/193262567471221 and hover over the "Liked" button and make sure "Show in News Feed" or “Get Notifications” is checked off. If not a fan yet, "Like" the page and follow the instructions above.

West Orange PTAs, non-profits, businesses and organizations are reminded that they can submit business listings, press releases, and event listings for consideration for publication at no cost by signing up to "Contribute Content" by following the prompts at: http://thealternativepress.com/users/sign_in

For businesses interested in advertising on the Alternative Press of West Orange, and learning about all the concierge services that go along with it, contact jschatell@thealternativepress.com or call call 201-618-7444.

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