Easter Bunny Hops Into Livingston Mall
Wednesday, March 6, 2013 • 6:11pm
Simon Property Group, Inc. (NYSE:SPG), the world’s leading retail real estate company, is hosting its annual Easter celebration festivities at Livingston Mall, offering families the chance to participate in both traditional and seasonal events.
Livingston-area children and parents are encouraged to “hop” to it this Easter season as the holiday arrives early on Sunday, March 31. The Bunny Photo Experience begins Friday, March 8, at 10 a.m. and runs through Saturday, March 30, at 8:30 p.m. in Center Court. Kids will have the chance to visit with the Bunny and take home a treasured snapshot of the fun occasion.
The presenting sponsor for the 2013 Bunny Photo Experience is Gymboree. The event’s associate sponsor is ScanimalzTM, a collectible plush line that captures what kids love: cuddly toys, technology and playing games on smartphones and tablets. With Scanimalz, parents and kids can simply download the free iOS and Android Scanimalz App to scan the QR codes on Scanimalz belly to play games, track their collections, earn points and work their way up the leader board.
“We love to hold family-friendly events at Livingston Mall, and we always look forward to watching children interact with the Bunny at Easter,” said Elizabeth DiDuca, area director of marketing and business development for Livingston Mall and Rockaway Townsquare.
The Simon Kidgits Club® will also host a special breakfast celebration to welcome the Easter Bunny on Saturday, March 9, from 9 a.m. to 10:30 a.m. in the food court. Tickets must be purchased in advance at Simon Guest Services at Livingston Mall, and the event is open to Simon Kidgits Club® members ($5 per person, for children age 3 and older and their families) and non-members ($10 per person). Children 2 and younger do not require a ticket. Proceeds will benefit the Simon Youth Foundation
Afterward, kids can participate in various craft-making activities and games and visit with The Bunny. Each child also will receive a special Easter pail and visit fun stations throughout the event, where they will have a chance to build their own “basket” filled with Easter sweets, a cuddly plush toy chick and other treats. Plus a special, limited-edition Scanimalz Easter Bunny will be given away to Kidgits members (while supplies last), so families can get in on the Scanimalz world of fun and games.
The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. Celebrating its 10th anniversary in 2013, the Simon Kidgits Club has kept children and parents alike amused for a decade with various events and activities while providing incentives for club members, such as special offers, rewards and games.
About Livingston Mall
Livingston Mall is located at the intersection of Eisenhower Parkway and South Orange Avenues in Livingston, New Jersey, and managed by Simon Property Group, headquartered in Indianapolis, Indiana. A two-level, super-regional shopping center, Livingston Mall is anchored by Lord & Taylor, Barnes & Noble, Macy’s and Sears and has more than 103 specialty stores as well as a new food court. Additional Simon Property Group information is available at www.simon.com. Visit www.shoplivingstonmall.com for the latest mall events and retailer updates. Livingston Mall is on Facebook; check out www.facebook.com/LivingstonMall. Follow the mall on Twitter: @ShopLivington.
Simon Property Group
Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 325 retail real estate properties in North America and Asia comprising 242 million square feet. We are headquartered in Indianapolis, Indiana, and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make more than 2.8 billion visits each year. Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
About The Gymboree Corporation
The Gymboree Corporation is a specialty retailer operating stores selling high-quality apparel and accessories for children under the Gymboree, Gymboree Outlet, Janie and Jack, and Crazy 8 brands, as well as play programs for children under the Gymboree Play and Music brand.
About Gymboree Retail Stores
Gymboree has been dressing children since 1986. The brand's fashionable clothing and accessories are created to celebrate kids being kids in unique head-to-toe looks. Available in sizes newborn to 12 years, Gymboree clothing is designed with colorful, high-quality fabrics and detailed touches throughout. Gymboree currently operates more than 630 stores in the U.S. and Canada and we continue to expand internationally. You can also visit us anytime from everywhere at www.gymboree.com.
About Wicked Cool, LLC
Wicked Cool, LLC is a Pennsylvania-based toymaker with offices in Pennsylvania and Hong Kong and has a diverse portfolio of playthings for all ages. Founded in the summer of 2012 by veteran toy executive Michael Rinzler, Wicked Cool will develop and bring to market proprietary lines and licensed product, including Teenage Mutant Ninja Turtles®, Scanimalz™, WWE™, The Wiggles®, and Food Fun™. Visit www.wickedcooltoys.com and follow the Company on both Facebook and Twitter.