The Alternative Press

Bloomingdale’s Short Hills Debuts Forty Carrots

Iconic Frozen Yogurt To Refresh And Re-Invigorate Shoppers

WHAT:           The opening of Forty Carrots at Bloomingdale’s Short Hills. This new location will offer four delicious flavors of its iconic yogurt including original plain, chocolate, and two additional featured flavors served on a rotating basis. Along with frozen yogurt and a variety of toppings to create your own custom treat, diners can enjoy a full menu with highlights including healthy salads, chef-inspired sandwiches on organic bread, homemade soups, classic entrées, a special kid’s menu, and more. Diners can also enjoy freshly squeezed juices made at a unique juice bar at the seated counter, along with hot coffee, tea, and other assorted beverages.

In celebration of the opening, the new Forty Carrots at Bloomingdale’s Short Hills will be offering complimentary yogurt on September 10. In addition, one lucky yogurt lover can win a year of Forty Carrots yogurt simply by sharing your own favorite Forty Carrots memory (entry forms available at Forty Carrots Short Hills or email your memory to 40Cshorthills@bloomingdales.com starting on September 10). Last but certainly not least, kids under 10 eat free with the purchase of one adult entrée (offer valid through 10/21/12).

WHEN:           September 11: Opening Day  (Doors open at 10:00AM)

September 11 – October 21: Kids under 10 eat free with the purchase of one adult entrée

September 10 : Complimentary Yogurt Day

WHERE:         Forty Carrots at Bloomingdale’s in the Mall at Short Hills

                        1200 Morris Turnpike

Short Hills, NJ 07078

Floor 3                                                                                                

CONTACT:    Bloomingdale’s Public Relations

                        Gina Heuck                                                     Katie Nida-Rovano

                        973-548-2276                                                  212-705-2443

                        gina.heuck@bloomingdales.com                   katie.nida-rovano@bloomingdales.com

This opening is part a suite of restaurant updates at Bloomingdale’s in the metro New York City area this fall including a recently opened Forty Carrots at Bloomingdale’s Roosevelt Field (NY) and

a soon-to-be-opened newly renovated La Provence on the fourth floor of the Bloomingdale’s White Plains (NY) location.